Social Media
A recent Neilsen study showed that >50% of all information for the decision making process happens on social. That number rises to >75% for B2B decision making.
Yet we consistently see brands make the same fundamental social errors such as:
- Posting on the company page with a belief that all followers see the message
- Posting a direct sales message
Social doesn’t work that way. Now take a moment and review your Facebook page.
How much engagement are you getting on your posts? If it is just 1 or 2 likes, maybe a comment, you could be dramatically under-utilising this fundamental channel.
The capabilities on social platforms mean you are now able to effectively communicate throughout the sales funnel. From awareness to consideration, conversion and then even retention.
We’ll help you build a social program that can drive both brand awareness and sales.
Social is a key traffic driver for Star Car Wash – check out the case study